Essentials, done right.
Heavyweight cotton basics made to hold their shape wash after wash. No logos to shout about, just the fit and the fabric.
Esteban started with a simple problem. Good basics were either too thin to last a season or priced like they were something special. We wanted heavyweight cotton pieces that held their shape, without the markup that comes from a big name on the tag.
Every piece we sell is built the same way our first one was. Tested against real wear, washed more times than we'd like to admit, and priced to be worn every day rather than saved for one.
Featured product
Colorful Fruit Graphic Pure Cotton Unisex T-Shirt
$29.90
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Products
Jook City Legends T-Shirt
$49.88
Fish Fry T-Shirt
$37.92
Swag from Birth
$37.92
SOE tees
$45.00
O.G.B
$100.00
E-Air Lows
$35.00
E-Air Lows
$35.00
Esto 1
$60.00
Unisex Pure Cotton T-Shirt
$49.88
Why Choose Us
A few reasons our customers keep coming back for their basics.
Heavier fabric
We use 280 GSM cotton, heavier than most everyday basics, so pieces keep their shape wash after wash.
Direct pricing
No department store markup. We sell straight from us to you, so the price reflects the product, not the middleman.
Fit that holds
Every style goes through repeated wash tests before it goes on sale, so what you order still fits a year from now.
Easy returns
Not the right fit? Send it back within 30 days for a full refund, no questions asked.
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